United Airlines, Inc. – Specialist – Marketing Analytics

Job Description

The team is looking for an Advanced Marketing Analytics Specialist with a passion for data and analytics, an eye for detail, and the ability to assess the big picture. The person will play a crucial role in driving our marketing efforts through advanced analytics, extracting valuable insights from large volumes of data, and communicating relevant triggers, and strategies for effective decision-making.

Establishing and maintaining strong relationships with key stakeholders in the US and worldwide, and familiarizing oneself with United’s and the Sales department’s primary objectives, are essential. This role will require diligence, thoroughness, and a desire to improve and grow with the team.

Utilize your analytical and problem-solving skills to extract meaningful insights from data supporting our marketing objectives, promoting growth, and enhancing customer experiences.
Apply intermediate machine learning algorithms to enhance database segmentation, marketing attribution, campaign ROI, and other related areas.
Oversee the analysis of large datasets to identify patterns, trends, and insights that can shape effective marketing strategies and tactics.
Communicate findings to our marketing and executive leadership teams, providing actionable recommendations that align with our business goals.
Collaborate closely with cross-functional teams, including marketing, sales, product, and IT, to integrate and leverage analytics throughout the organization.
Drive continuous improvement with the latest industry trends and innovations in data science and marketing analytics, incorporating successful methods into our organization.
Create and maintain documentation as required for the process, ensure compliance with respective business processes through robust controls, and communicate to all relevant parties as per the underlying business processes